The 2025 Best of Beauty Box Is Here—and It’s Seriously Stacked

The 2025 Best of Beauty Box Is Here—and Its Seriously StackedAlyssa LatellaSave StorySave this storySave StorySave this story

Each year, we comb through hundreds of launches, formulas, and buzzworthy trends to find the ones that truly deserve a spot in your makeup bag. This year, we’ve packaged 25 of our all-time favorite winners into our 2025 Limited-Edition Best of Beauty Box. So you can get in on the fun of Best of Beauty season with a new routine packed with products that have wowed us over the years. Unbox glow-worthy skincare, long-wear makeup, feel-good scents, and even more goodies to upgrade your beauty shelf.

The 2025 Limited-Edition Best of Beauty Box is our year in beauty distilled into one luxe edit–and it’s available now for just $129 for Allure Beauty Box members (or $299 for non-members). With finds from Tatcha, Caudalie, Kosas, Saie, and more, this is one you definitely don’t want to miss.

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Tatcha The Silk Serum

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

If your skin and retinol have never quite gotten along, it’s time you were introduced to this collagen-boosting, wrinkle-smoothing peptide formula. It visibly firms and contours–but without the dread purging or peeling. Skin looks softer, plumper and more radiant from the first use.

Caudalie Pore Minimizing Instant Detox Mask

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

TikTok’s favorite clay mask–we’re talking 100 million views and counting–actually lives up to the hype. In just 10 minutes it clears out clogged pores, removes excess oil and leaves your skin looking fresh, smooth, and like you just came back from the spa.

Glow Recipe Glass Balm Lip Treatment in Dragon Fruit Bingsoo

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

Like dessert for your lips, this silky balm melts on with a juicy dragonfruit scent and the signature Glow Recipe glassy-but-never-sticky finish. Your lips will feel drenched in moisture, thanks to hyaluronic microspheres, while fruit actives and glycerin will smooth, plump and soften your pout.

Dossier Sage & Black Tea Renew

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

If calm had a scent, it would smell like this. This blend of sage, black tea, and palo santo brings the clarity of a morning meditation and the comfort of your coziest sweater. It’s grounding yet radiant, earthy yet refined. Wear it to reset, recharge, or just because.

Tarte Tartelette XL Tubing Mascara

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

Mascara smudges? Couldn’t be you. A viral sensation for a reason, each coat of this tubing mascara wraps your lashes in flexible, lengthening tubes for smudge-free 24 hours of wear that also comes off in seconds with warm water. Big drama, no flakes, count us in.

RoC Skincare Derm Correxion® Fill + Treat Serum

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

Developed with dermatologists and plastic surgeons, this serum delivers professional-looking results. With a triple dose of hyaluronic acid to instantly plump and smooth, combined with RoC’s pure retinols working overtime to soften stubborn lines, 97% of users saw instant results.

Jason Wu Good Night Mr. Wu

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

Kiss dry lips goodnight! This buttery, ultra-nourishing overnight lip mask uses shea butter, jojoba oil, and vitamin E to deeply hydrate without any greasy residue. You just wake up to softer, smoother, more smooch-ready lips by morning.

INKEY List Hyaluronic Acid Serum

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

Say hello to the cult-favorite hydration hero that started our INKEY obsession. Clinically proven to instantly plump, smooth, and boost absorption of your other skincare products, this lightweight, non-sticky serum delivers luxury results for that fresh, just-had-a-facial radiance.

iS Clinical Active Peel System

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

Three minutes to smoother, brighter, more even skin? This two-step treatment is your skincare routine’s newest overachiever. Step 1 brings a cool, tingling sensation that activates controlled exfoliation. Then Step 2 drenches your skin in moisture and boosts rejuvenation. It’s truly that easy.

Biossance Squalane + Marine Algae Eye Cream

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

Late night? No one needs to know, thanks to this ultra-hydrating eye cream. With a blend of fine-line reducing pink marine algae, visibly plumping hyaluronic acid, and lifting-and-firming paracress extract, your eyes look brighter and more awake in seconds.

Milk Makeup Hydro Grip Hydrating Primer

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

Like double-sided tape for your makeup base, this viral primer locks everything in place for up to 12 hours of crease-free wear. One pump, wait one minute to let the skin-loving ingredients sink in, and then your skin’s prepped, hydrated, and dewy looking, no caking, fading, or separating.

LIVE Tinted Huestick® All-over Color Corrector in Rise

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

That perfect terracotta shade to wake up your whole face. This creamy, color-correcting multitasker neutralizes dark circles and spots while adding a warm, sunlight tone that looks good on everyone. Infused with squalane, hyaluronic acid, and vitamins C + E, it leaves your skin beautifully balanced.

Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel in Dark Brown

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

A deep flattering brown that adds natural fullness that still looks like your brows–and it’s practically in every editors’ bag. A mousse-like gel fluffs, tints, and shapes brows, while castor oil, panthenol, and biotin peptides work together to keep them strong and healthy. The payoff is a soft, perfectly groomed finish.

Saie Glowy Super Gel in Roseglow

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

There’s something about this rose-gold gel that just makes your skin look so…good! It’s not sparkly, it’s not shiny, it’s just fresh, softly lit and like you’re walking around with your own ring light. Wear it alone on low-effort makeup days or use it under makeup for that extra radiance.

HomeCourt Cece Room Deodorant

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

Could this scent *be* any more addictive? (If you know, you know). Courtney Cox, the founder, made this for her home but we’d happily spritz it in our forever. An addictive blend of cedarwood smoke, cardamom, and white leather transform any room while also neutralizing any odors. Monica would be so proud.

Nudestix Nudies Bronze in Sunkissed

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

“Sunkissed” lives up to its name. It’s warm, soft, and effortless. This easy-to-apply stick gives a “I just woke up like this” vibe instead of a “I contoured” look. It’s a creamy, matte bronzer that adds color and definition wherever you apply it, from the cheeks, lids, or lips.

Josie Maran Body Butter in Topless Tangerine

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

Every application of this body butter feels like a small luxury. The air-whipped formula has the dreamy texture of a soft cloud, but it’s still rich enough to hydrate the driest skin. Plus, it’s got that irresistible fresh-squeezed scent of tangerine to transport you no matter what the temperature may say.

Josie Maran Body Scrub in Vanilla Vibezzz

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

This brand knows bodycare. The sugar crystals in this body scrub melt as soon as they hit damp skin, gently exfoliating as it works into a creamy, butter-like lather of argan, shea, and coconut oils. The softness lingers like the warm vanilla scent, too. Bonus: it doubles as a shaving cream!

Osea Malibu Hyaluronic Body Serum

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

Hydration goals, but make it a serum. This lightweight, fragrance-free body serum sinks in instantly, drenching your skin with five types of hyaluronic acids, peptides, and seaweed for 24 hours of moisture. Gentle enough for all skin types, it leaves you feeling soft, calm, and cared for.

Dove Beauty Aluminum Free Coconut & Pink Jasmine Deodorant Stick

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

Who said deodorant can’t feel like skincare too? This multi-tasking stick glides on smoothly to offer 72-hour odor protection with zero aluminum and a scent that’s light, clean and comforting. Made with Dove’s signature ¼ moisturizers to guarantee your underarms stay soft.

Ouidad Advanced Climate Control Heat & Humidity Gel

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

The air might be sticky, but this gel keeps your curls anything but that. Rake this through damp hair, section-by-section, to define, smooth, and soften your hair’s natural texture with just the right amount of hold. It leaves you with the good kind of volume (not frizz), for better hair days guaranteed.

Tangle Teezer The Ultimate Detangler in Lilac Cloud and Blue or Denim Blues

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

It’s won a Best of Beauty Award before, and it’s back again. This fan-favorite detangler slips through curls, knots, and after-shower tangles like butter without snagging or pulling. You can thank the flexible, two-tiered teeth that do all the hard work. It’s also literally sold out all the time so best to snag one now!

St. Ives Apricot Exfoliant

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

Some legends never fade–in fact, they brighten instead. This classic scrub–with a new & revamped look–uses 100% natural exfoliants, like walnut shell powder and apricot extract, to polish away oil and buildup to reveal instantly smoother-looking skin.

Essie Hard to Resist Advanced Nail Strengthener

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

Wanting to pop open that 3pm pick-me-up soda can but worried about breaking a nail? Then this clear-tinted nail strengthener is for you. After just three days, your nails feel stronger, smoother, and ready to handle whatever your afternoon caffeine habit throws at them.

The Original MakeUp Eraser Cooling Clouds® Patches

The 2025 Best of Beauty Box Is Here—and Its Seriously Stacked

These reusable, water-activated patches instantly cool on contact to de-puff and calm tired skin. They stay up to 30 degrees cooler than your body temperature and can be layered over serums to help them absorb deeper. Use them after a long day, a hot shower, or, let’s be honest, a night that ran a little too late.

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